Post by sakibkhan48 on Feb 24, 2024 8:00:19 GMT
All things considered, we arrive at something conclusive. It is natural to define a trend as something that actually represents a person's daily life, through difficulties and victories. It is difficult to define a group of people who fight for their own future and that of others as a trend. The reality is that changing approach will be necessary, not by communicators, but by companies and brands that want to appropriate what perhaps does not belong to them or at least for the moment. By creating and building corporate culture first and foremost. In these terms we also speak of Rainbow-Washing , that is: it indicates the use of the colors of the rainbow by associating it with brands, logos, accessories and other types of communication and products to indicate support for the LGBTQ+ communities but not implementing behavior suited to the message press release ( here you will find examples and further information).
It is necessary to be ethical as people, as communicators, consumers and Europe Cell Phone Number List brands. When marketing, therefore, we must first take into account the daily battles of others. Ethical communication and LGBTQ+: Be respectful: LBTQ+ communities are made up of people who have experienced strong social pressures and deserve respect. Advertising, despite its ethical commitment, is still anchored to "persuasive" perspectives and therefore with ulterior motives. As a result, it is normal to see consumer rejection behavior towards these activities. The company commitment must be overall (e.g. with the inclusion of particular company policies) and not just communicative.
Advertising should not and must not exploit this historical event for self-promotion purposes but rather give a voice to minorities. The link between LGBTQ+ and marketing, therefore, must concern the corporate reality as a whole, and not just through the conveyance of messages. Being Forward Looking: Pride month is not an advertising opportunity or even a trend, gay pride or LGBTQ+ pride is the promotion of self-affirmation, dignity, equality and greater visibility of lesbian, gay, bisexual and transgender people as a social group. Not an occasion, like a rainbow behind a company logo, but something that must last over time. Memorable for us first and foremost and for companies so as to bring true value and social contribution. Being Conscientious:
It is necessary to be ethical as people, as communicators, consumers and Europe Cell Phone Number List brands. When marketing, therefore, we must first take into account the daily battles of others. Ethical communication and LGBTQ+: Be respectful: LBTQ+ communities are made up of people who have experienced strong social pressures and deserve respect. Advertising, despite its ethical commitment, is still anchored to "persuasive" perspectives and therefore with ulterior motives. As a result, it is normal to see consumer rejection behavior towards these activities. The company commitment must be overall (e.g. with the inclusion of particular company policies) and not just communicative.
Advertising should not and must not exploit this historical event for self-promotion purposes but rather give a voice to minorities. The link between LGBTQ+ and marketing, therefore, must concern the corporate reality as a whole, and not just through the conveyance of messages. Being Forward Looking: Pride month is not an advertising opportunity or even a trend, gay pride or LGBTQ+ pride is the promotion of self-affirmation, dignity, equality and greater visibility of lesbian, gay, bisexual and transgender people as a social group. Not an occasion, like a rainbow behind a company logo, but something that must last over time. Memorable for us first and foremost and for companies so as to bring true value and social contribution. Being Conscientious: