Post by account_disabled on Sept 12, 2023 10:11:22 GMT
with content The goal of the Act phase is to turn customers into leads with the help of content relevant to your buyer persona. Content production should be an investment, but also consider these tools to maximize quality conversions. 13. Hotjar We dig into Hotjar's toolbox when we want to find out the movements of website visitors and locate, for example, bottlenecks that have plagued the site. Hotjar is mostly used for recording website visits and creating so-called heatmaps . The recordings show concretely how the customer navigates the website and what problems he encounters on the website.
Locating problem areas by watching recordings often reveals more information than analytics itself, and is therefore a powerful tool for website optimization. Heatmaps show you directly which parts of your page attract site visitors most effectively. 14. Microsoft Clarity Like Hotjar, Microsoft Phone Number List Clarity is a tool specialized in recording the visit sessions of individual website visitors and analyzing their behavior. Whereas Hotjar also offers the possibility to create satisfaction surveys for visitors, the completely free Clarity is invisible to website visitors. Clarity enables an even deeper look into the behavior of website visitors.
In addition to normal browsing, it even measures consecutive so-called rage clicks , empty clicks and excessive browsing due to frustration. Using measurement data, Clarity creates analyzes of long-term behavioral trends, helping you build a website that best serves your most important customers. Read more: Artificial intelligence and Search engine optimization 15. Optimizely The development of websites and services requires a lot of testing and development before they serve visitors in the best possible way. Optimizely is a service focused on testing, which helps to make a decision based on test data at each conversion point of an online service. Optimizely's wide repertoire of test and optimization tools covers, for example, A/B and multivariate testing, the feature toggle feature used to personalize online services, content management and much more. Long-term conversion optimization is of great importance in the Act phase, and Optimizely is being hailed as the successor to the much-loved Google Optimizer.
Locating problem areas by watching recordings often reveals more information than analytics itself, and is therefore a powerful tool for website optimization. Heatmaps show you directly which parts of your page attract site visitors most effectively. 14. Microsoft Clarity Like Hotjar, Microsoft Phone Number List Clarity is a tool specialized in recording the visit sessions of individual website visitors and analyzing their behavior. Whereas Hotjar also offers the possibility to create satisfaction surveys for visitors, the completely free Clarity is invisible to website visitors. Clarity enables an even deeper look into the behavior of website visitors.
In addition to normal browsing, it even measures consecutive so-called rage clicks , empty clicks and excessive browsing due to frustration. Using measurement data, Clarity creates analyzes of long-term behavioral trends, helping you build a website that best serves your most important customers. Read more: Artificial intelligence and Search engine optimization 15. Optimizely The development of websites and services requires a lot of testing and development before they serve visitors in the best possible way. Optimizely is a service focused on testing, which helps to make a decision based on test data at each conversion point of an online service. Optimizely's wide repertoire of test and optimization tools covers, for example, A/B and multivariate testing, the feature toggle feature used to personalize online services, content management and much more. Long-term conversion optimization is of great importance in the Act phase, and Optimizely is being hailed as the successor to the much-loved Google Optimizer.