Post by account_disabled on Dec 10, 2023 4:12:44 GMT
The car of the future and the future of cars through interviews with specialists, with the aim of identifying trends. Fiat, then, launched a collaborative platform where customers could debate the following question: in the future that we are creating, what must a car have for me to call it mine, while it is still useful for other people? The goal of the platform was to evaluate people's participation by answering questions and guiding the discussion through ideas and examples.
Social media was used to stimulate engagement Phone Number List and provide reference content for people to get inspired. Buyer Personas Guide Leave your email and get the free guide to learn to talk to your People! All ideas and comments were analyzed and several reports were prepared on how users imagined the car of the future. Tags were available so people could classify their ideas. Despite everything, the intention of the project was not to collect ideas for production, but to understand how people relate to cars.
When developing the project together with the public, it was necessary to ensure that consumer expectations and needs were understood. Therefore, representing the public's wishes adequately and developing the prototype in a coherent manner were the main challenges throughout the project. The designers separated 21 themes that would be the skeleton for the next stage and each theme was open to individual discussion for ten days to clarify the path that the designers and engineers should follow.
Social media was used to stimulate engagement Phone Number List and provide reference content for people to get inspired. Buyer Personas Guide Leave your email and get the free guide to learn to talk to your People! All ideas and comments were analyzed and several reports were prepared on how users imagined the car of the future. Tags were available so people could classify their ideas. Despite everything, the intention of the project was not to collect ideas for production, but to understand how people relate to cars.
When developing the project together with the public, it was necessary to ensure that consumer expectations and needs were understood. Therefore, representing the public's wishes adequately and developing the prototype in a coherent manner were the main challenges throughout the project. The designers separated 21 themes that would be the skeleton for the next stage and each theme was open to individual discussion for ten days to clarify the path that the designers and engineers should follow.